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What exactly is the Issue?
Air travel causes the release of more than 600 million tonnes of the world's major greenhouse gas CO2 into the atmosphere each year.
Air travellers obviously contribute to greenhouse gas emissions by having to fly, often out of sheer geographic necessity and the tourism industry finds they leave a larger footprint on the environment than they'd wish. With growing public awareness of sustainability both locally and abroad increasing pressure is being placed on the tourism industry to deliver a solution that creates sustainable growth opportunities for businesses and the industry as a whole.
The Opportunity
The program provides an opportunity for the airlines passengers to purchase carbon credits in order to offset a portion of the CO2 that is emitted by an aircraft during their flight.
We want to make sure we have an opportunity to address what has now become a very clearly stated need of our customers to do their traveling more responsibly. |